Personalised direct mail can generate response rates of up to 20% to 40%.* And the greater the level of personalisation, the better. We’re talking going much further than using names. The best personalised mail uses images, copy, design and ‘deep data’ that demonstrates to the recipient that you understand their needs completely.
Trying to get the attention of customers is tough. Getting them to read what you have to say – and then respond - is even harder.
Great personalisation shows your customers and prospects that you understand them, appreciate them and can to talk to them as an individual about products and services that interest them.
In these days of social networking and digital media, you’d be forgiven for thinking direct mail’s a dinosaur. In fact, it’s alive and kicking with growing response rates.New York Times best-selling author Neil Patel is considered one of the world’s top 10 marketers by Forbes magazine. He gives 13 reasons why any business should consider direct mail. Here at Gecko, we like to sum things up. So here’s our top 4 factors why direct mail is more important than ever.
The success of a campaign means different things to different people, but you can’t go far wrong if you focus on return on investment, otherwise known as ROI.
Local marketing is traditionally the domain of the small business. It’s easily defined, it’s manageable and it’s relatively inexpensive.
Geo-demographic profiling has been a tried and tested marketing tool for many years. It classifies people and geographic locations based on three principles:
Automated print is pretty much what it says on the tin. At pre-determined points, your print is generated with whatever pre-determined data has been fed into the software.
Good customer relationships are vital for the success of any business, and particularly important for the small business owner and SMEs looking to move things to the next stage.