SIX SIGNS YOU NEED CRM SOFTWARE

Posted by Stuart Payne on Oct 14, 2019 10:02:05 AM

Good customer relationships are vital for the success of any business, and particularly important for the small business owner and SMEs looking to move things to the next stage.

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HOW TECHNOLOGY CAN DRIVE LEAD GENERATION

Posted by Stuart Payne on Oct 10, 2019 9:52:00 AM

Even as far back as 2015-16, surveys showed that marketing technology accounted for a third of the average department’s budget*.

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TOP TIPS FOR ACQUIRING AND CLEANING DATA

Posted by Stuart Payne on Oct 4, 2019 9:50:33 AM

Every successful marketing campaign starts with data. The more you understand your customers, the greater the chance of a successful campaign. 

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5 TOP REASONS TO USE MARKETING TECHNOLOGY

Posted by Stuart Payne on Oct 1, 2019 4:14:00 PM

Marketing technology can do great things for your business.

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7 WAYS TO KEEP CONTROL OF YOUR BRAND...

Posted by Stuart Payne on Sep 28, 2019 10:30:00 AM

You’ve got a website, various social media pages and perhaps a chain of stores. You undertake advertising and promotional activity through a variety of media, and you have a wide range of physical marketing and communications collateral. Not to mention all your written customer correspondence and the individual conversations that take place between your staff and your customers as well as the general public.

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HOW A DOOR DROP CAMPAIGN ATTRACTED 58% OF VISITORS

Posted by Stuart Payne on Sep 25, 2019 9:39:00 AM

CASE STUDY: Mayfield View Care Home

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HOW TO TACKLE CUSTOMER RETENTION

Posted by Stuart Payne on Sep 20, 2019 11:46:00 AM

Back in 1990, Bain & Company, working with Earl Sasser of Harvard Business School found that increasing customer retention rates by 5% increased profits by 25% to 95%. Fast forward 25 years and the Gartner Group told us that 80% of your company’s future revenue will come from just 20% of your existing customers.

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ENGAGE YOUR TARGET AUDIENCE WITH A SPECIAL PRINT FINISH

Posted by Stuart Payne on Sep 16, 2019 9:34:00 AM

There are many ways to engage your target audience.

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EFFECTIVE PRINTING TIPS FOR DIRECT MAIL

Posted by Stuart Payne on Sep 13, 2019 2:17:00 PM

Don’t be in a great hurry to press the PRINT button. Make sure you’ve planned your direct mail piece well and you’re certain you’ve done everything you can to maximise its potential.

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HOW TO GET STARTED WITH OMNI-CHANNEL MARKETING

Posted by Stuart Payne on Sep 10, 2019 1:51:00 PM

Everyone’s talking about omni-channel marketing. It’s the latest marketing ‘thing’. But, dig beneath the hype and you’ll see that it’s actually just good marketing in a world where consumer habits are shifting radically. It’s not a matter of ‘should’ you go omni-channel, it’s a matter of ‘when’.

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